Clarity - Control - Confidence

We support founders and mid‑market leaders to steady the business, lift capability, and build enterprise value with confidence.

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Most Founder‑Led Businesses Don’t Fail — They Stall.

When everything still depends on you - growth slows, margins tighten, cashflow restrained, free time becomes limited, and the business feels heavier, not stronger. Every business reaches a point where the old way of operating stops working.

Sound familiar?

Strategin Advisory help founders regain control, lift performance, and build a business that runs with structure and clarity instead of constant firefighting.

What this feels like in real life:

❋ A business that runs without everything bottlenecking through you

❋ Cashflow that feels predictable instead of stressful

❋ Reporting that’s fast, clear, and actually helps you make decisions

❋ Margins that stabilise because the commercial engine finally works

❋ Leaders who step up instead of leaning on you for every answer

❋ A calmer operating rhythm that reduces chaos and constant urgency

❋ A clear path to scale, succession, or sale without relying on heroics

Let's Talk It Through

Strategin Advisory brings stability, structure, and the commercial foundations needed for growth, succession, investment, or sale.

We focus on practical, outcomes‑driven improvements — not added complexity — so founders regain control and the business moves forward with clarity and momentum.

What We Deliver

❋ A reset operating model that restores control and reduces founder‑dependency

❋ Commercial discipline that sharpens decisions and lifts performance

❋ Stronger governance and risk management that builds investor confidence

❋ Leadership structure and operating rhythm that support scale

❋ A clear pathway from stabilisation to growth, succession, or sale

Regain Control of Your Business

About Strategin Advisory

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When gut feel stops working, structure becomes your advantage.

Strategin Advisory helps founder‑led and mid‑market businesses steady performance, tighten governance, and build the commercial and operational systems that make growth and value creation sustainable.

We work with businesses that have outgrown their current setup — where reporting is slow, margins swing, leaders are stretched, and the founder is carrying too much of the load.

We bring order to complexity, discipline to decision-making, and structure to growth.

A Strategic & Operational Advisory

With an analytical & problem-solving methodology, Strategin Advisory is led by an experienced CFO/COO and transformation leader who specialises in removing the chaos by understanding the real issues by introducing clarity before scaling founder‑led and mid‑market organisations.

With a career spanning 35+ years in ASX and founder-led businesses across retail, e-commerce, health, NFP, logistics, property, manufacturing sectors and multi‑site operations, our founder, Nathan Preyser, brings deep capability in commercial discipline, financial control, governance uplift, operational turnaround, and systems transformation.

He is a Certified Professional Business Advisor (CPBA) and Member of the Institute of Advisors. Known for bringing clarity to complexity, partnering closely with founders, and building the structures, rhythms, and leadership alignment required for organisations to move from chaos to clarity, grow with confidence and prepare for scale, succession, or transaction.

Strategin Advisory works with business owners and management to deliver high impact strategic solutions, operational optimisation, increase business value and prepare succession and exit strategies for:

❋ Founder led SME’s
❋ Private equity portfolio companies
❋ Businesses preparing for transformation and M&A transactions

Contact Us

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Our focus is simple: create clarity, accelerate performance, increase enterprise value.

What We Do

Strategin Advisory helps organisations move from founder-dependent to systems driven, stabilise, professionalise, and prepare for scale, succession, or transaction. From reactive to predictable, enabling potential to enterprise value.

Our work spans over four core pillars:

PILLAR ONE

Founder Transition & Leadership Alignment

We guide founders through transition by aligning leadership, clarifying roles, and building the structure and confidence needed for a smooth, sustainable shift in control.

PILLAR TWO

Commercial Discipline & Financial Leadership

We embed commercial discipline and financial leadership that sharpens decision‑making, controls cashflow, strengthens margins, and creates the confidence and control needed for sustainable, scalable growth.

PILLAR THREE

Operational Uplift & Systems Transformation

We lift organisations out of chaos by rebuilding their operating norm, strengthening systems, and creating the structure needed for predictable, scalable performance.

PILLAR FOUR

Governance & Board Advisory

We bring governance clarity and board‑level advisory that strengthens accountability, sharpens decision‑making, and gives founders the structure and confidence to lead with discipline and pace.

Our Services

Operational Efficiency & Performance Optimisation

Growth without operational discipline erodes value.

We streamline your operations to improve revenue, margin, delivery, and accountability.

Our operational advisory includes:

❋ Business Healthcheck, process optimisation and workflow redesign
❋ Cost structure review
❋ KPI framework development
❋ Performance dashboards
❋ Operating rhythm implementation

We turn complexity into clarity and execution into measurable performance.

Business Strategy Development

Clarity avoids drift.

A clear strategy gives direction, focus, and commercial discipline — so every decision moves the organisation toward sustainable growth.

We design clear, commercially grounded strategies that position your organisation for sustainable growth.

Our strategic services include:

❋ Growth strategy and market expansion
❋ Diversification planning
❋ Competitive positioning
❋ Revenue model optimisation
❋ Strategic roadmapping
❋ Board level strategy facilitation

We ensure your strategy is not a pipe dream. It is executable, measurable, and aligned with value creation.

Value Creation & Transaction Readiness

Build Value first, then transact.

For businesses preparing for investment, sale, or acquisition, we focus on enterprise value.

Our value creation services include:

❋ Pre transaction strategic positioning
❋ EBITDA improvement programs
❋ Commercial due diligence preparation
❋ Operational risk review
❋ Integration strategy for acquisitions
❋ 100 day post acquisition planning
❋ Advisory Board Setup

We align your business to investor expectations and maximise valuation outcomes.

We embed systems, rhythms and behaviours that endure.

Let's Work Together

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Sectors We Work With

Strategin Advisory works across sectors including:

❋ Professional services
❋ Retail & FMCG
❋ Construction and trade services
❋ Healthcare & Allied Health
❋ Manufacturing and Distribution
❋ Private equity portfolio companies

We adapt our methodology to sector dynamics, competitive pressures, and client business structures.

Why Work with Strategin Advisory?

Strategin Advisory brings structure to complexity and discipline to decision-making.

Elevate Empowerment

We lift founders to a higher level of clarity and capability by giving them the confidence and control to lead their business forward.

Commercially Grounded

We operate at the intersection of strategy and execution. No generic frameworks. No academic theory.

Investor Mindset

We advise with a value creation lens. Every initiative is measured against its impact on growth, margin, and enterprise value.

Leadership Alignment

We ensure executive teams are aligned, accountable, and focused on strategic priorities.

We elevate the business by empowering the founder.

Why Strategin? We Work With You

Our Approach

Deep commercial review of strategy, financial performance, and operations.

1. Diagnose

Structured roadmap aligned to measurable objectives.

2. Design

Hands on advisory through implementation and performance tracking.

3. Deliver

Clear KPIs. Transparent reporting. Value creation outcomes.

4. Drive Results

What’s next? We work with you to hand-over or exit or work with you as an advisory board and ensure no more road bumps.

5. Succession & Exit Planning

We curate advisors based on capability gaps, strategic priorities, and the organisation’s next horizon.

6. Advisory Board

Visit our blog to read articles.

Read our latest

SERIES 01: INFLECTION POINTS & FOUNDATIONAL CLARITY

01 Why Good Businesses Stall: The Inflection Point Every Founder Encounters

Planning Tools & Interactive Assessments

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Use Your Current Business Levers to Increase Your Value

Together, we plan. Together, you achieve.

Case Studies & Success Stories

01. Manufacturing, Retail, Overseas procurement turnover $40M

Challenge
The business needed to exit an unprofitable manufacturing model, reduce structural costs, and create a self‑funded pathway to launch a new digital brand — all while maintaining B2B offshore production and supply to major Australian retailers and generating consistent cashflow.
Approach
Nathan led a full operational and financial restructure, renegotiated supplier and manufacturing arrangements, consolidated freight and logistics costs, and implemented a disciplined commercial framework to support the brand’s transition to e‑commerce.
Outcomes
·      Delivered $1.2M in cost savings through restructuring and operational improvements.
·      Negotiated manufacturing and fabric cost reductions and consolidated freight costs, saving $250K.
·      Designed and executed a self‑funding strategy that enabled the launch of the e‑commerce brand, growth to $6M and the sale within 3 years.
02. Retail chain comprising 58 stores, turnover $120M

Challenge
The business was loss‑making, burdened by long production lead times, high operating costs, inconsistent store performance, and excess aged inventory. A rapid turnaround was required to restore profitability and position the group for sale within a tight timeframe.
Approach
Nathan led a structured turnaround program focused on production efficiency, margin improvement, store network optimisation, and disciplined merchandise and inventory management. He strengthened commercial controls, improved operational cadence, and aligned the organisation to a clear sale‑ready plan.
Outcomes
·      Returned the business from a $3.5M loss to profit and completed a successful trade sale within nine months.
·      Reduced overseas production lead times by five weeks, increasing sales by 10%.
·      Negotiated lower production costs, improving gross profit by 10%.
·      Improved store network sales by 10%, closed underperforming stores, and reduced store costs by $1.4M.
·      Executed a stock reduction strategy, removing $1M in aged, low‑margin, and obsolete inventory.
03. Family‑owned flooring wholesaler, $30M

Challenge
The business required a full commercial and operational reset during a period of family buyout and planned growth: warehouse inefficiencies, high freight and overhead costs, weak stock controls, and outdated systems that had limited reporting transparency, constraining profitability and limiting the business’s potential to scale.
Approach
Nathan led a structured operational and financial transformation, redesigning warehouse processes, renegotiating supplier and freight arrangements, strengthening stock controls, and implementing an ERP platform to improve improved transparency, accuracy, and commercial discipline.
Outcomes
* Delivered $1.2M in warehouse productivity improvements through operational redesign.
* Negotiated freight and overhead reductions totaling $3.0M through supplier collaboration and cost restructuring.
* Reduced stock theft by $1.3M by strengthening controls and accountability.
* Led the SAGE ERP implementation, delivering $400K in savings and improving reporting and operational efficiency.
04. Short‑term, project‑based assignments to support organisations requiring commercial expertise, strategic guidance, and execution capability across capital markets, retail, and digital transformation initiatives.

Challenge
Each engagement required rapid immersion, senior stakeholder management, and delivery of high‑impact outcomes within tight timeframes — from regulatory compliance and capital raising to sales uplift and large‑scale retail transformation.
Approach
Nathan operated under board mandates and worked directly with executives, boards, and external partners to deliver commercially grounded solutions. His work combined financial and commercial acumen, operational insight, strategic execution, and ensured each project delivered measurable commercial value.
Outcomes
* Successfully lodged an ASX prospectus for a $25M Singaporean‑owned, Chinese‑funded wealth management company through coordinated stakeholder and regulatory engagement.
* Led a marketing initiative for Godfreys (ASX: GFY) that generated $2M in additional sales.
* Initiated two retail digital transformation programs for Sports Power and Sport Scene, projecting $15M in cost savings through self‑serve interactive technology.
05. International manufacturer requiring increased operational transparency and financial reporting discipline by integrating the ERP systems.

Outcomes:
* Improved processes and financial reporting accuracy and transparency.
* Integrated the SAP Business One ERP with the Spanish parent company’s consolidated reporting system.
* Reduced duplicated overhead and personnel costs through system consolidation and process alignment.
06. Events and equipment hire business preparing for sale. Nathan’s Board mandate was to have responsibility for leading the financial due diligence of the sale and manage the overall P&L.

Outcomes:
* Delivered a full business integration and transformation program.
* Relocated the finance function to Sydney and reduced overheads by $400K through process and structural efficiencies.
07. Set up and establish a start-up e-commerce pharmacy and bricks & mortar retail pharmacy and medical center for a privately owned investment family. Board Mandate was also to establish the financial, procurement and operational infrastructure and merge a recently acquired retailer with the e-commerce business, with full P&L responsibility.

Outcomes:
* Led the acquisition and integration of an 80‑store, $120M retail chain, delivering $500K in savings.
* Established the commercial, financial, and operational structures required for a scalable start‑up environment.
08. Big‑box electrical and bedding $40M, 16 store national retail rollout. As GM Commercial Finance Manager and a mandate to build and lead a 60‑person productivity team to deliver profitable returns on floor space.

Challenge
The business required stronger commercial discipline, improved supplier funding outcomes, and a coordinated approach to store rollout economics. Margin pressure, cost inefficiencies, and inconsistent commercial processes were limiting profitability and slowing expansion.
Approach
Nathan established a commercially focused operating system, aligned space management and advertising teams to financial outcomes, and strengthened supplier negotiations. He embedded structured reporting, improved cost visibility, and ensured each store rollout delivered clear commercial returns.
Outcomes
* Delivered 20% sales growth across the national store network.
* Achieved $600K in cost‑reduction synergies through operational and commercial improvements.
* Secured $1.5M in supplier‑funded income to support the rollout of 16 stores nationally.

Reach out — we’re here to help you move forward